April 8, 2015
Case Study: Thom Yorke & BitTorrent

image

Edmund Hart consulted on user experience, media strategy and financial analysis for the recent release of Thom Yorke’s album Tomorrow’s Modern Boxes via BitTorrent - the first album to be commercially released through the platform.

Keep reading

March 6, 2015
Blog: YouTube Stars: Not So Independent

image

Last week, YouTube star Michelle Phan announced that she was leaving the video giant to start her own network, ICON, in a partnership with Endemol, a Dutch entertainment company.

This kind of tie-up is likely to become more the norm than the exception in the near future. In a recently concluded study, Edmund Hart confirmed what many have long suspected: the days of the average Joe earning a living from YouTube advertising revenue are coming to an end.

Keep reading